AI Insights · Timothy · April 2021
Q1 2021 US iOS Horror Games Performance Snapshot
A glimpse into the Q1 2021 performance of top iOS horror games in the US, showcasing downloads and user engagement trends from Sensor Tower data.
The first quarter of 2021 has been an intriguing period for horror games on the iOS platform in the United States. Sensor Tower's data provides us with a detailed look at how the top five games in this genre have fared.
Identity V by NetEase Games saw its revenue fluctuate, peaking at around $663K in late February before settling to $413K at the end of March. Downloads peaked at 15K in late February, while weekly active users saw a high of 129K in the same period before closing the quarter with 118K active users.
Illumix, Inc.'s Five Nights at Freddy's AR experienced a revenue high of $77K at the beginning of the quarter, dipping to $20K in late March but rebounding to $40K at quarter's end. Downloads for the game reached their zenith at 27K in mid-January, and weekly active users reached 90K in late January.
The classic Five Nights at Freddy's by Clickteam, LLC maintained a steady revenue stream, hovering around $20K throughout the quarter. The game's downloads saw a high of 9K in late December, and weekly active users spiked at 30K in the same period.
tinyBuild LLC's Hello Neighbor showed revenues around $34K at the start of the quarter, descending to $17K by early March and slightly rising to $17K at the end of March. The game saw a substantial number of downloads, with a peak of 98K at the end of December, and weekly active users were highest at 302K at the same time.
Lastly, Dead by Daylight Mobile from Behaviour Interactive Inc. had its revenue peak at $23K in late February, ending the quarter at $18K. The game's downloads reached a high of 24K in late December, with weekly active users starting at 67K and ending the quarter at 57K.
For more detailed insights and data on the performance of these and other mobile applications, Sensor Tower remains a valuable resource for industry analytics.